Pure Media

Tomorrow's Food gets a nice film review at Food4All Festival

On the  9th October,  Tomorrow's Food was screened at the 3rd edition of the Food4All Festival, this year titled Hungry for Justice. 

The screening of Tomorrow's Food and the  question & ask afterwards was a great success since many viewers where inspired. 

Please take a look at compilation of that evening made by FIAN hots of the Food4all Festifal. 





Benny
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Pure Media at Week of the Entrepeneur event

Martijn Aslander


When I cycled back home on Wednesday the 26th of November, I was encouraged. I’d just visited the Amsterdam edition of the Week of the Entrepeneur with Benny Vink. Together we’d been to a session on growth and listened to some great speakers. Seeing similarities between our values and theirs, helps me realize we’re not the only ones doing things differently.

Growth.
Merel Westrik shared from her heart how it hurt to leave her former employer, step out of her comfort zone and do something new (see here at 12:42). That spoke to me, as I’m facing some growing pains of my own. At those times it’s good to hear someone else made it to the other side. 

Innovation.
Martijn Aslander spoke about the necessity to innovate. Innovate or your business becomes irrelevant, because somebody else did innovate and just made your way of doing things obsolete. Finding it hard to make time for the important things in life, this message brings the point home: take time to learn about new stuff. Innovate or die. 

Family.
Eric Toren made a passing comment about family and business that struck a chord. Something along the lines of: “I’ve found that you can’t pour yourself into more than one business if you also want to spend time with your family”. Apparently he’s found a way to combine spending time with his family and running the best hotel in Amsterdam according to Tripadvisor. Respect.

Great product, great process.
Another person that combines great things is Tony Chocolonely’s CEO Henk Jan Beltman. Perhaps here the similarities between what we’re doing with Puur Media are the strongest. He makes great products, but does it “slave-free”. No compromise. Pure Chocolate coming from a pure way of treating people. That's how we make media as well, pure.

In sum.
We were pleasantly surprised to hear several core values of Puur Media being shared: Growth, innovation, family and great products from great processes. That encourages us to step forward on the path we're headed with Puur Media. Below you can see some pictures. Enjoy!
-Rik



Benny Vink with mascotte

Benny Vink, Rik Versteeg and two mascottes


Merel Westrik

Michiel Muller
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Film recordings for City Roof Tops in Amsterdam

For our new documentary film " City Roof Tops" we follow among others Philip Traa / Grow Downtown whose mission is to make . Cities greener and more edible


Friday 26 -Sept were filming on the roof of the Barbizon hotel and restaurant Vermeer 

opposite the central Amsterdam. This is one of the first roof food project in Amsterdam.














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Tomorrow's Food @ the Food4All Festival in Wageningen

TOMORROW'S FOOD @ THE FOOD4ALL FESTIVAL IN WAGENINGEN

7, 8 and 9 October 2014

In October, FIAN, ILEIA and Otherwise will host the 3rd edition of the Food4All Festival, this year titled Hungry for Justice. We will screen key documentaries on food systems, land grabbing and agroecology. Come and learn more about these themes, get inspired by hopeful initiatives and share your ideas with experts. 


THURSDAY 9TH OF OCTOBER 20H00: TOMORROW’S FOOD (HET NIEUWE ETEN)
TOMORROW’S FOOD (BENNY VINK | 2014, 51 MIN, ENGLISH SUBTITLES) BEAUTIFULLY CAPTURES THE VISION AND CREATIVITY JONATHAN KARPHATIOS. THE DUTCH CHEF DECIDED TO GROW FOOD HE USES IN HIS POPULAR RESTAURANT. WITH ENTHUSIASM HE TAKES US TO HIS GARDENS AND TO LOCAL SUPPLIERS THAT COMPLEMENT HIS OWN PRODUCE. “PRODUCTS GET MORE MEANING WHEN YOU EXPERIENCE THE TIME AND ENERGY IT COSTS TO GROW THEM.” KARPATHIOS SHOWS THE IMPORTANT ROLE CHEFS CAN PLAY IN BUILDING MORE SUSTAINABLE FOOD SYSTEMS. WITH DIRECTOR BENNY VINK.

BE ON TIME TO ENSURE YOUR SEAT!

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Second nomination documentary "Tomorrow's Food".


The Tomorrow's Food is again nominated this time for the Kinookus Food Film Festival in Croatia
 Saturday, September 6th, 2014 Tomorrow's Food will be in the showined at  Kinookus


for the Documentary . This morning tomorrow Food will be food translated to Croatian.
  


Kinookus is a voedesel film festival who scout the affairs of industrial food production and its consequences for the planet, tells the story of the "ordinary" men and women who take their creativity and ingenuity in an effort to existing , collapsing social - to overcome economic model. The Festival structure ( Cinexperience - competition and retrospective Cinefocus - lectures and meetings , Cinexperiment - educational workshops, Cinelocus - an open -air market for local, traditional and organic products , Unseen - agro - archaeological cycling tours ) strives to suppress all abundance the story of the food as well as various aspects of its deep significance for the life of humanity.
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Big crane in front of building B


Today we continued film recordings with Philip Traa  from Grown Down Town. Philip wants to turn the rooftops in Amsterdam into self sustaining edible gardens.

Today there was a big crane in front  Building B to remove tons of tiles to be recycled and make room for self sustaining edible rooftop garden.




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Film recordings City Roof Tops

WEDNESDAY, AUGUST 20, 2014



Today we started our first film recordings City Roof Tops with Philip Traa  from Grown Down Town. Philip wants to turn the rooftops in Amsterdam into self sustaining edible gardens. 

Building B on the Johan Huizingalaan in Amsterdam will be the first building to start with.


Screen shot from our new documentary "go on to the past"

with  me and Philip Traa on the rooftop 





   Within a few months this roof will turned into an edible  garden 

Happy with my new work place and enjoying the view
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Generous Garden Project


Today I came across Generous Garden Project they are fighting hunger by growing, harvesting fresh grown produce in Greenville, SC They partner with local organizations and communities to teach others how to grow fresh produce for themselves in a sustainable way. Nice to see that all over the world people are becoming aware.  That we need to move forward to the past. Take a look a there website generous garden
Perhaps something tot cover in our next documentary  Forward To The Past.

Black tomatoes I wonder what they taste like
unlike the Eerlijke Oost we where not aloud to taste anthing


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Food Film Festival Day 1


Friday the 9th of May 2014  Tomorrow's Food  showed 
@ the Film Food Festival Amsterdam
  After the wolrd premiere  most people stayed for the Q&A and asked
some interesting questions and some good responses
Super thankful that Jonathan the star of film could be there.


 Q&A  with Jonathan and me after showing The Film  " Tomorrows Food"



Benny talking to MC Film Food Festival

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Tickets for the Food Film Festival with our movie Tomorrow's Food being send out.




In less than a week our Film  Tomorrow's Food (Het Nieuwe Eten) will be showed to an international audience. After the film Jonathan the Chef in the movie and I will take the stage for a Question & Ask.
                                             
The Food Film Festival is a three-day festival on everything related to food. The films, from documentaries and feature films to classics and an exceptionally rich programme of fantastic shorts from around the world, reflect this passion for food. Every year we screen last year's funniest, tastiest, most beautiful and interesting films. Look out for exciting premieres and Q&As with filmmakers.
                                
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